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1
SUMMER TRAINING REPORT ON
‘RESEARCH ON THE ASPECTS OF HOW RESEARCH
COMPANY WORKS’
For
CUBE-RESEARCH
By
MAHESH GUPTA
19210
In Partial Fulfillment for the award of the degree
Post Graduate Diploma In Management
Batch
2019-2021
Specialization: FINANCE and MARKETING
New Delhi Institute of Management
50 (B&C), 60, Tughlakabad Institutional Area, New Delhi-110062
E-mail :placement@ndimdelhi.org Website : www.ndimdelhi.org
SUMMER TRAINING REPORT ON
2
RESEARCH ON FINANCIAL AND MARKETING ASPECTS
OF HOW RESEARCH COMPANY WORKS’
For
CUBE RESEARCH
Under the supervision
of
Mr. Vikram Vashisht
Submitted By- Submitted to-
MAHESH GUPTA PROF. SAYANTI BANERJEE
19210
3
Certificate from the Company
4
Acknowledgement
It gives me great pleasure to express my deep sense of gratitude to all
those helped me throughout my summer internship work to accomplish
the task in due course of time. I would like to thank my faculty mentor
Prof. Sayanti Banerjee, who guided me at every stage of this
internship even when my internship hasn’t been started. I have taken
efforts in this project. Be that as it may, it would not have been possible
without the kind support and help of numerous people. I might want to
stretch out my earnest gratitude to every one of them.
I am thankful to Cube-Research for giving me an opportunity in the
current scenario to undergo my internship. I warmly thank Vikram sir
CEO, for his continuous aspiring guidance during the entire internship.
Mahesh Gupta
PGDM- Finance & Marketing
Place: Delhi
5
Declaration
I Mahesh Gupta student at New Delhi Institute of Management
2019-2021 declare that every part of the Project Report ‘Secondary
Research on Financial and Marketing Aspects of Industry’ submitted
by me is original.
I was in regular contact with my faculty guide and contacted two
times for discussing the project.
Date of project submission: 28-08-2020
Mahesh Gupta
Place: Delhi
6
Table of Content
SL.NO.
Heading
Page No.
1.
Executive Summary
7-8
2.
Overview of the Industry
8-9
3.
Introduction to the Company
10-11
4.
Major Players in the space/competitors
Scope & Impact of the Industry on Indian
Economy
11-12
13
5.
Company Background
14-15
6.
Objectives of the Internship
15
7.
Details of Work Assigned
15
8.
Week Wise Description of Activities
16-31
10.
Key Observations & Major learnings
31-32
11.
Conclusion
32
12.
Limitations / Constraints Faced
33
13.
Recommendations / Suggestions
33
14.
References
33
Executive Summary
As a student of PGDM, it is a part of study for everyone to undergo summer
internship at some goof organization. So, I got the chance of summer training at
Cube-Research. My objective is to get trained in Research of Market and Industry
Relevant factors some like how questionnaire is framed and how secondary
research is conducted and analyzed so that will give experience in multiple
Research area available in the market. It also gives a glimpse of Industry attitude
and behavior towards economic factors and impacts in the Covid-19 and to know
how a company works. In the first part of the report company has been introduced
with its company background, and services available. Internship was fully virtual
in which I gained knowledge about Presentation and analyzing Questionnaire on
research platforms for Cube Research, and self-conducted research on various
industries.
