When it comes to Internet shopping there are numerous factors, which will affect
consumer satisfaction. The three main categories are information, system and service
quality, which have many sub categories under each of them. Accuracy of content this
means that the products listed have the accurate description and thumbnails associated
with it. By having accurate information it can be easy to sell products. Up to date content
this means updating the information available to the customer for instance listing new
products available and also having up-to-date stock figures of the products so that
customers will know if a product is available or not. Information presentation this includes
how data or product information is shown to the customer. Having clear categories and
subdivisions it will be easy to find a product from the online shop. Completeness of
content as accuracy of content the information about the product should include all the
necessary information about the product.
Under system quality Privacy and security It is important to let customers know your
Online Shop is to be trusted and is a safe way for them to spend their money. This can be
done by real customer testimonials on the products, also by having a range of payment
methods, which are safe and secure. Such as paypal, mobilepay etc. Another way is A
recognizable press mention will go a long way in letting customers know that you’re for
real. Simplicty of design by making your website design is up to date and means no clutter,
clear navigation, crisp fonts and simple logos , y., Ease of navigation easy to navigate and
