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Introduction
This report has been conducted in order to evaluate Suitshop website and to give them
advice on what improvements can be made against the criteria that has been established
from the theories which are branding, internet marketing strategies and marketing mix.
The report will take into account the internet marketing concept. Suitshop website is not
popular among consumers at the moment and is struggling with top competitors like
Debenhams and Next online who are leading suit retailers in the marketplace. .
Methodology
SWOT analysis
This technique will be used in order to evaluate Suitsho online presence and a internal
analysis enables the Suitshop to identify their strengths and weaknesses which are both
internal issues where they can only succeed or fail. The internal areas enable the business
to build upon their strengths and opportunities in order to overcome their weaknesses.
Strengths can be used in order for Suitshop to be able to work towards their opportunities
that have been identified. These opportunities are produced through external elements.
Weaknesses might be able to present the business with threats. However, if the business is
under performing in certain areas this might be able to lead to a threat, which they are
unable to overcome.
Strength
