International Paper defies common social criticisms for marketing in many ways. Some
big ways they defy criticism is through shoddy, harmful or unsafe products, false wants
and too much materialism, too few social goods.
International Paper makes regular paper products. These products can be very badly made
and been seen as shoddy or harmful to the environment. In the case study, the example of
the ecotainer. This coffee cup goes against the waste and harm of normal coffee cups to
create a better environment for nature and people’s living.
America has an unhealthy obsession with material obsessions and that causes critics to
charge companies with their unreal approach to the American Dream by using what the
textbook states as “an endless cycle of mass consumption”. This is created through false
wants and too much materialism. International Paper defies this criticism and mass
consumption by creating a better world by replanting trees that have been used. They offer
products that help create a better world while not simply killing off nature. It creates a
healthy cycle of consumption.
The products that International Paper makes are a goods that are very much needed. It has
always been needed since paper was brought about. They supply that need while searching
for ways to improve consumers lives and the environment. This is seen in new packaging
and in the lagoons in Brazil. Some of the things they do do not help grow the company, but
they show how the company is doing their part in improving social good.
2. International Paper is successful in applying concepts of sustainability when the
