INTERNATIONAL MARKETING
The performance of business activities that direct the
flow of a company’s goods and services to consumers or
users in more than one nation for a profit. – Cateora,
Gilly, and Graham (2011)
Trading of goods and services among different countries;
with the procedure of planning and executing the rates,
promotion and distribution of products and services in
the same worldwide.
Participants in International Marketing
Multinational Corporations (MNCs) – an organization
that ensures the production of goods and services in one
or more countries other than its home country.
Exporters – overseas sellers who sell products, and
provide services across their home country by following
the necessary jurisdiction.
Importers – overseas buyers who buy products and
services from exporters by complying with the
jurisdiction. An import by one nation is an export from
the other nation.
Service Companies – A service company generates
revenue by trading on services and not on physical
DOMESTIIC MARKETING
Domestic marketing comprises of the marketing
strategies used by a company to attract customers and
compel them to purchase a product or service within a
local market.
DOMESTIC MARKETING
MEANING
• Carrying out marketing activities within the local
market
SCOPE
• Limited
AREA COVERED
• Single countries
DOMESTIC MARKETING
GOVERNMENT INTERVENTION
• Low
RSIK INVOLVE
• Low
