Faculty of Economic Administration
Department of Business Administration
Subject: International Business
Topic: Case Study
“International Manager”
March-2021
Introduction:
Western Europe comes under the top list of richest regions of the world1. As well as it is in the list
of top ten politically stable countries in the World2. European are keen for products and services
from united states3. U.S firms markets their products in form of exports, invest in their foreign
production, joint venture or licensing4. Western Europeans likes innovative products with high
quality and modern styling from united states5. In regards to the personal computers, until June
2008, the users of personal computers globally reached beyond 1 billion6, whereas another billion
was forecasted to reached by the year 2014. Developed markets like the Western Europe, Japan
and United States, reported for 58% of the international installed Personnel Computers. More than
half percentage of population in Western Europe was having a personal computer, compared with
only 13% in 19857. There were over two billion computers sold worldwide in 20198.
Pros and Cons of methods use to expand business in western Europe:
Critical international business decision is to choose foreign market entering mode9. As an
international manager to expand the business in western Europe, I would look into the various
forms of entering into the foreign market and review the pros and cons of each to come up with
