Anthony Recchia
Dr. MacAulay
MAN 3025
January 24, 2020
International Culture Assignment
One unique example of a business case where culture was not taken into consideration
would be when Cocoa Cola decided to take one of their campaigns into the middle east. One of
the most recent ad campaigns that Coca Cola put in motion is called share a coke. This campaign
was designed to inspire individuals to share their sodas with their friends and family. Coca Cola
decided that adding popular names to the bottles of soda would be a great incentive for people to
purchase their product because their packaging had personalized names on them. This ad
