International business management refers to the effective management of business
transactions that are to be performed across various countries. This is done to satisfy the
objectives of people and organizations. Thus a firm should be aware of various issues
while entering foreign markets. There are key political, cultural, social, legal and
environmental issues that every organization must fully cover to ensure the smooth
running of its business in foreign shores. Failure to do so may lead to may obstacles. It is
always effective to take a proactive measure while conducting business in foreign markets.
Ben & Jerrys Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen
yogurt and sorbet based in Vermont. It was founded in 1978 by two Brooklyn schoolmates
Ben Cohen and Jerry Greenfield. Their first shop was in a renovated gas station in
Burlington, Vermont with an investment of $12,000. Within a short time, they became
popular for their innovative flavors, made from fresh Vermont milk and cream and they
were also known for their innovative names for their ice creams. The main products of Ben
& Jerrys are ice cream, low fat ice cream, frozen yogurt, sorbet and novelty products.
These products are produced in pints, quarts, and 2.5-gallon tubs. Their products are
distributed nationwide as well as in selected foreign countries. Their products are sold in
supermarkets, grocery stores, convenience stores, franchised Ben & Jerrys scoop shops,
restaurants and other venues.
Ben & Jerrys operated its franchise shops in both the U.S. and Canada. The company also
