International Business
Sixteenth Edition, Global Edition
Chapter 13
Evaluation of Countries
for Operations
Copyright © 2018 Pearson Education Limited. All Rights Reserved.
Copyright © 2018 Pearson Education Limited. All Rights Reserved.
Learning Objectives (1 of 2)
13-1 Elaborate on the significance of location in IB
operations
13-2 Illustrate why comparing countries through
scanning is important and how it connects to
final location choices
13-3 Discern major opportunity and risk variables
and how to prioritize and relate them when
deciding whether and where to expand
abroad
Copyright © 2018 Pearson Education Limited. All Rights Reserved.
Learning Objectives (2 of 2)
13-4 Summarize the sources and shortcomings of
comparative country information
13-5 Explain alternative considerations and means
for companies to allocate resources among
countries
13-6 Recognize why companies make non–
comparative decisions when choosing where
to operate abroad
Copyright © 2018 Pearson Education Limited. All Rights Reserved.
Location Choices
Objective 13-1
•Why be concerned with location choices?
•Decisions related to location choices
Copyright © 2018 Pearson Education Limited. All Rights Reserved.
The Scanning Process
Objective 13-2
•Why use scanning?
•The Location Decision Process
Copyright © 2018 Pearson Education Limited. All Rights Reserved.
The Location Decision Process
Figure 13.2
Scanning and Detailed Analysis
Objective 13-2
•Scanning first
