DISCUSSION QUESTION
2. Describe the factors critical for success for a soft drinks firm that aims to expand
aggressively internationally. Explain why these factors are critical for success.
Access to manufacturing and distribution resources in several international location and a
strong global brand. These are the factors that are critical for success.
Soft drinks must be bottled and distributed regionally so that supplies can be economically
procured locally, transportation to the end market is cheaper and manufacturing is able to
