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Course Title: INTERNATIONAL BUSINESS
Instructor
Fuad Hasan
MBA & Ph.D. (USA)
Professor of Marketing
University of Chittagong
Copyright © 2011 Pearson Education
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Chapter 1
Globalization
and International
Business
Copyright © 2011 Pearson Education
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Chapter Objectives
•To define globalization and international
business and show how they affect each other
•To understand why companies engage in
international business and why international
business growth has accelerated
• To discuss globalization’s future and the major
criticisms of globalization
•To become familiar with different ways in which
a company can accomplish its global objectives
•To apply social science disciplines to
understanding the differences between
international and domestic business
Copyright © 2011 Pearson Education
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Globalization
Copyright © 2011 Pearson Education
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Introduction
Globalization is the ongoing process
that deepens and broadens the
relationships and interdependence
among countries. International
Business is a mechanism to bring
about globalization.
Copyright © 2011 Pearson Education
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International Business
International business consists of all
commercial transactions—including
sales, investments, and
transportation—that take place
between two or more countries.
Increasingly foreign countries are a
source of both production and sales for
domestic companies.
Copyright © 2011 Pearson Education
International Business
International business activities include:
•Import & Export of commodities
•Investment of capital in manufacturing transport,
agricultural & commercial assets
•Supervision of employees in different countries
