Landerman Evra
10/20/2019
M7: Integrative Case Analysis
INBS561_FA19
Challenges and opportunities
Like all major companies, Harley-Davidson faces some challenges and has several
opportunities that stay with the company. The main challenges that the company is
currently facing are domination in the motorcycle market. Several years ago, when the
name Harley-Davidson came to mind, it was regarded as the number one or leading
company in the motorcycle world. The company is still on par with the leading brands
such as Yokohama, and Honda. Unfortunately, the company has suffered over the
years due to its owner base is getting older. The company is currently selling less than it
