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Hillsborough Community College
The Innovation of the Book’s Face
Name
Principles of Management
Professor
25 November 2020
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Name
Professor
Prin. Of Mgmt.
25 November 2020
The Innovation of the Book’s Face
A culture of innovation based on “done is better than perfect, move fast and break things”
has allowed Facebook to become the world’s largest online social media networking platform.
“The only way to discover the limits of the possible is to go beyond them into the
impossible,” as stated by Arthur C. Clarke. Living in a time of technological advancement that is
changing the way we live, work and play have made people go above and beyond to create
something to continue to push the technological envelope. Founder and CEO Mark Zuckerberg is
one of the people who decided to go beyond the possible and create Facebook. Using innovative
communication tools to connect over 2 billion people worldwide in unprecedented ways has
allowed Facebook to “Give people the power to build community and bring people closer
together.” Launched in February 2004, by Harvard University student Mark Zuckerberg,
formerly known as TheFacebook, Facebook is now the world’s largest leading online social
media networking platform (Wilson et al.). Facebook “perform[s] different activities from rivals
[while also] performing similar activities in different way.” Facebook was founded on a unique
strategy based on “few needs, many customers” while over time it has grown to “broad needs,
many customers,” to help meet the growing demands of social media while also making sure it
remains valuable to it members (Kinicki and Williams).
“I figure out what the high-level directions I think we should go in, who are the best
people to work on those things, but then on a day-to-day basis, a lot of the decisions I am making
are, ‘Okay, is this going to destroy the company? Because if not, then let them test it,’” says
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Zuckerberg (Mastersofscale). Being the most popular social media platform means Facebook has
to constantly be innovative. Constant iteration and different types of innovation contributed to
the immense growth of Facebook. Facebook is a company that has used product, process, core,
adjacent, and transformational innovation to become the largest online social media platform that
is the parent company of other leading companies as well. Facebook is able to adjust and
implement different types of innovation by fostering an organizational culture that is conducive
for employees to thrive in and by acquiring the right resources. Capital, both monetary and
human [users], and technical equipment are the resources that Facebook utilizes.
“At any given point in time, there isn’t just one version of Facebook running, there are
probably 10,000,” says Zuckerberg, of the constant iterating. “Any engineer at the company can
decide they want to test something. There are some rules on sensitive things but in general an
