Innovation Management
Assignment-1
NAME PRN
Jasmine E. Peter 19020341075
Pooja Adhikari 19020341215
Chinakshi 19020341216
Sukriti Kakkar 19020341048
Saloni Bhardwaj 19020341039
The company is known for its culture of encouraging innovations
since its inception. It’sone of those companies which everyone
looks upon to, when it comes with new products and services.
Also, there’s not a single day that passes by anyone of our lives
without using any one of Google’s product/service. The 8
principles of Innovation followed at Google – Think 10x, Beta
Launches, Share everything, Hire the right people, 70–20–10
model, Look for ideas everywhere and lastly Use Data and
not Opinions.
A large population of Indians prefer ordering
food online, the simple reason being vast
availability of choices and convenient prices.
But around 95%of these customers limit
themselves to ordering food from a single
outlet to avoid extra delivery charges to be
paid if they order different items from multiple
outlets. So, we can see that customers are
confined to the menu of a single outlet while
ordering food online.
Our proposal investigates and suggests
various options to cater to these issues and
make ordering food online a much better and
convenient experience.
Problem Statement
●To provide maximum variations
and options of dishes to satisfy the
needs of customers.
●Provide good offers and discounts
on dishes with lesser delivery
charges.
●Providing a seamless online food
ordering experience.
Objectives
●Allowing people to order from different
outlets at the same time, without charging
extra will allow them to explore more
varieties of dishes than being confined to a
single outlet’s menu.
●Hassle free payments during multiple
orders from different outlets will increase
the number of dishes ordered since a la
carte is the most preferred ordering meal
format among customers.
Hypothesis
Competitor SWOT Analysis
Strengths
Weakness
Opportunities
Threats
●100m+ downloads
●Food delivery and dine out
experience, streaming of food shows.
●Convenient check-out as everything
is right in front
●App is cluttered with ad and info
●Irrelevant search results
●Users value is more for offer than
features
●Attracting people with more features
than offers
●More relevant search results
●50m+ downloads
●Smoother and easier to use
●More payment options
●Have a strong user base
●Lot of negative reviews
●Checkout page is complex
●Customised Food/Restaurant
suggestions pop up based on people’s
interest
●Increasing potential competitors
●Increasing health consciousness
Findings from Primary Research
84% 72%
●67% prefers to
order the same dish
they have ordered
before
●92% prefers
orders with coupons
and offers
●75% switches
Responses: 65 | Age group: 18-40 years | Working Professionals & Students
