Type

Essay

Pages

9 pages

Word Count

3311 words

School

Florida International Un

Course Code

MAN 6385

Infosys Case Analysis

November 22, 2020

Infosys Case Analysis 1

Infosys Case Analysis

MAN 6385 Human Resources Strategy and Planning

Dr. Ravi Gajendran

02/23/2020

Per our readings, differentiation strategy, as the name suggests, is the strategy that

organizations use to distinguish their products or services, from similar products or services

offered by competitors in the market. The strategy entails developing a product or a service that

Infosys Case Analysis 2

is unique to customers in terms of quality, features, product design, and brand image or customer

service. Being a multinational corporation that provides business consulting, information

technology, and outsourcing services, Infosys faces stiff competition from other organizations.

Thus, it has always strived to differentiate itself from those competitions in order to stand out.

To start with, Infosys has started diversifying, and it is working on new software

platforms as a significant way of ensuring that they are differentiated from other top-tier

competitors as part of the broader goal of the software exporter to touch a revenue of $20 billion

by the end of 2020 (Munshi, 2018). Some of the new areas that the company is currently

working on include artificial intelligence, which has the potential of propelling the company to

even higher levels. The company is also working on a brand-new knowledge-based engineering

platform that has the ability to capture knowledge and later reuse it in other areas.

Further, Infosys is committed to using automation platforms to handle various customer

projects. In this automation perspective, the company has two broad areas; the first one is the

automation of packaged systems, and the second area of automation is the Infosys Automation

Platform, which will handle over 60 customer projects.

Data processing is another area that Infosys is offering platforms to its clients. The

company has supplied software that has helped solve complex business problems for large

customers such as Procter & Gamble and Bank of America, and this has helped to show how

Infosys is differentiating itself from its rivals (Munshi, 2018). To further differentiate itself, the

company is presently infusing abilities such as artificial intelligence and machine learning into

its data processing platform.

Infosys Case Analysis 3

The history of Infosys is an incredible one. From an initial capital of $250 in 1981, the

company has grown to become an $11.8 billion company with a market capitalization of

approximately $47.7 billion (Infosys, 2020). To grow that quick, the multinational company had

to seek new markets in the United States through joint ventures with companies such as Kurt

Salmon Associates. The largest consumer of Infosys in the United States, where it draws about

two-thirds of its revenue (BBC, 2020). It is therefore paramount to say that this is one of the

most important markets of the company. However, the United States also has its own well-

established companies that offer data and analytics services such as Accenture, IBM, Wipro,

Deloitte, Sigma Data Systems, ScienceSoft USA Corporation, and many others. Some of these

companies have clients in over 40 countries, and they offer top-notch services to their clients.

For Infosys to survive in such a market, it ought to stand out from its competitors, which leads to

the need for differentiation.

For any successful organization, the human resource department plays a crucial role in

the maintenance of the workforce, ensuring proper working conditions as well as training and

development of talent. One of the core businesses of Infosys is Human Resource Outsourcing

(HRO) to some of the largest companies which enable the functions of such clients as they take

on their journey of success. Just like the HRO services they offer, HR in Infosys combines

capabilities across technology, business process management, process consulting to create end-

to-end solutions (Layak, 2020). Such solutions have helped the company's clients realize

business value through technology leverage, operational effectiveness, efficiencies of scale and

size as well as global delivery capabilities.

In the words of Nandan Nilekani, the current CEO of Infosys, they wanted to build a

company that was professionally owned and professionally managed, with good corporate

Infosys Case Analysis 4

governance, proper employee management, and good ethics. They wanted a firm that promised a

fair deal to all its stakeholders, shareholders, employees, and customers alike. They also want the

name of the firm to be in the top ten list of both Best Performance companies and Best

employers (Infosys (A): Strategic Human Resources Management, Pg. 1). However, with all the

performance of the founders, co-founders, and the HR of the company, they were faced with so

many challenges ranging from the challenge of developing the "infoscion," execution and

immigration challenges, managing portfolio diversity challenges, variable payment challenges,

and promotion policy challenges.

Infosys recognized that an employee would only be as committed to the firm as the firm

was committed to its employee and it attempted to demonstrate its commitment in several ways

which include keeping the door opens informally beside having a formal Grievance Resolution

Mechanism, creation of an effective health platforms and enabling employee to pursue areas of

interest. However, employee discontent was still on the rise. With the company's rapid growth

and its number of employees skyrocketing, the disparity of expectation across the employee had

become complex. Moreso, as Infosys became more process-oriented and started leveraging its

experience to perform repeatable projects, employees realized that they were being deprived of

the creative and technical ingenuity that had been inherent in their work during the initial years.

Also, employees thought the organization was becoming more impersonal and that some of the

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