MDIS
Management Development Institute of Singapore
Program: Advance Diploma in Business
Management
(ABME2 1304A)
Module: Business Information Systems
Lecturer: John H Lee
Assignment: How does Information Systems bring
benefit to an organization
Submitted By: Marcus Lew Wee How
Submitted on: 11 Jun 2013
0
MDIS
The Organization
ROCKY’S RESTAURANT PTE LTD
The Food and Beverage (F&B) industry plays a vital role in Singapore’s economy. Its
vibrancy supports the cosmopolitan flavor of Singapore and Singapore has been ranked
alongside Hong Kong and Australia as one of the three major eating capitals in the Asia
Pacific region.
As reported in recent Straits Times’ article, Singaporeans’ enormous appetite for eating out
has also given rise to an incredible range of F&B outlets, from up-market eateries and
restaurants to inexpensive cafes. Hence, the F&B industry has offered tremendous
entrepreneurship opportunities to locals due to its relatively low entry barriers, and attracting
enterprising foreign talents with new business concepts. In fact, many home-grown F&B
entrepreneurs have expanded overseas by setting up joint ventures, franchises or corporate-
owned outlets such as BreakTalk Group, SuperBean International (Mr. Bean franchise) and
