Industry Analysis 1
Industry Analysis for Coffee Shops on Premise Brewing
NAICS code: 722515
November 2016
Abstract
Industry Analysis 2
In this report, an in-depth study of Coffee Shops on Premise Brewing will be observed. The main
topics that were studied for this report include: industry identification and description, history
and growth of the industry, observations and developments that were studied, the consumer mar-
ket data along with the major competitors and Porters Five Forces. This report will also include
the market share of the industry and which businesses are the top leaders in this market.
Keywords: Coffee shops, coffee industry, FAIR trade goods, business enterprises, success in
business
Industry Analysis for Coffee Shops on Premise Brewing
Industry Analysis 3
The purpose of this report is to study the difference in growth of the industry analysis for
Coffee Shops on Premise Brewing. Additionally, a summary of the other major businesses in-
volved with this industry, and the consumer market data will be addressed in the report.
Industry Identification
The NAICS code used for this report is 722515. The primary goods sold in this industry
include, but is not limited to: specialty coffee and tea drinks, breakfast and bakery items, drink
ware, coffee blends, and coffee making equipment.
Industry Overview
The coffee industry has been existing since the early 15th century according to the Na-
tional Coffee Association (NCA) . Its popularity started in Europe in the 17th century and has
