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Individual Learning Project 1
BUSI 601: Accounting for Decision Making
Jason F. Lannan
Professor Joanne Jordan
Metagames Unlimited LLC is a family owned and operated game and card store located
in Springfield, Missouri. The company sells board games, card games, pinball machines, and
miniatures. Metagames Unlimited LLC just moved to a tier one Wizards of the Coast store to
sell and host events directly from the HASBRO Incorporation. The company currently has one
store that spans 10,000 square feet, with a massive interactive gaming area. Metagames
Unlimited has been servicing the community since 1997 and annually runs events for charity
organizations such as the American Food Harvest.
This is the SWOT analysis conducted for Metagames Unlimited LLC.
Strengths
• Good store location
• Low overhead on product cost
• Clean and friendly environment
• Well trained sales staff
• Large store in comparison to the
market
• Strong community outreach
Weaknesses
• Marketing could be better
• 3 competitors in the same town for a
small market
• Open space not being used for product
sales
• Only one location
Opportunities
• Using capital to buyout the
competition
• Franchising to different cities
• School programs
• Traveling sales team to
conventions
Threats
• Competitors in the city lowering prices
• Employees may try to open
competitive stores, taking clients with
them
• Lack of interest in products offered
Balanced scorecard in chart form.
Financial
Goals Techniques Measures
Reduce cost Target Costing Return on
of product Investment
Increase profit Improve the
Improve overhead distributors
Internal Processes
Goals Techniques Measures
Higher end Benchmarking Increase new
Customer
Goals Techniques Measures
Online ordering Life-cycle costing Ordering
Customer Service time
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