Individual Learning project

Individual Learning Project 1

BUSI 601: Accounting for Decision Making

Jason F. Lannan

Professor Joanne Jordan

Metagames Unlimited LLC is a family owned and operated game and card store located

in Springfield, Missouri. The company sells board games, card games, pinball machines, and

miniatures. Metagames Unlimited LLC just moved to a tier one Wizards of the Coast store to

sell and host events directly from the HASBRO Incorporation. The company currently has one

store that spans 10,000 square feet, with a massive interactive gaming area. Metagames

Unlimited has been servicing the community since 1997 and annually runs events for charity

organizations such as the American Food Harvest.

This is the SWOT analysis conducted for Metagames Unlimited LLC.

Strengths

• Good store location

• Low overhead on product cost

• Clean and friendly environment

• Well trained sales staff

• Large store in comparison to the

market

• Strong community outreach

Weaknesses

• Marketing could be better

• 3 competitors in the same town for a

small market

• Open space not being used for product

sales

• Only one location

Opportunities

• Using capital to buyout the

competition

• Franchising to different cities

• School programs

• Traveling sales team to

conventions

Threats

• Competitors in the city lowering prices

• Employees may try to open

competitive stores, taking clients with

them

• Lack of interest in products offered

Balanced scorecard in chart form.

Financial

Goals Techniques Measures

Reduce cost Target Costing Return on

of product Investment

Increase profit Improve the

Improve overhead distributors

Internal Processes

Goals Techniques Measures

Higher end Benchmarking Increase new

Customer

Goals Techniques Measures

Online ordering Life-cycle costing Ordering

Customer Service time