Running Head: COMPANY ANALYSIS AND EVALUATION – L3 EDD 1
Company Analysis and Evaluation Project
L3 Electron Devices Division
BUSI 601 – Accounting for Decision Making
Spencer Brought
Liberty University
Running Head: COMPANY ANALYSIS AND EVALUATION – L3 EDD 2
Company Selection
L3 Electron Devices (L3 EDD) is a wholly owned subsidiary of L3Harris Technologies,
Inc. (L3 Harris). L3 Harris was the outcome of a merger of equals between L3 Technologies, Inc.
and Harris Corp., earlier this year. The result was a diversified, $17B defense company poised to
break into the ranks of the main prime defense contractors (The Fly, 2019). L3 EDD is part of
the Aviation Systems segment, specializing in the designing and manufacturing of high-powered
radar and microwave emitters, specifically vacuum tubes. Located in Torrance, CA and
Williamsport, PA, the two locations together account for roughly $250M in business per year.
They offer products for military training, air and missile defense, radar for space systems, radar
for military and commercial use, TV broadcast, microwaves for scientific and medical
accelerator applications, as well as commercial products for industrial heating (L3Harris
Technologies, 2019).
Using publicly available information, as well as interviews with the Director of Sales and
Marketing at the Williamsport Location, Mr. Mark Strohecker, the Director of Finance, Mr.
William Fulton, and the Engineering Manager and Senior Scientist, Dr. Michael Worthington, a
SWOT chart will be created, followed by a breakdown of the critical success factors (CSFs). The
SWOT analysis will aid in identifying “internal strengths and weaknesses and its external
opportunities and threats,” (Blocher, Stout, Juras, & Smith, 2019). An in-depth discussion of
both the SWOT and CSFs will follow, to discuss the selected factors and why they are
significant to the division. Finally, the general health and success of EDD will be explored.
Running Head: COMPANY ANALYSIS AND EVALUATION – L3 EDD 3
SWOT Analysis Chart
Running Head: COMPANY ANALYSIS AND EVALUATION – L3 EDD 4
Balanced Scorecard Chart
Objectives
Target
Financial
Factors
Sales goals
$52M sales in Williamsport location
Profitability
Average 15% margin on commercial lines
Remove old product lines
Last time buy of pulsed anode tubes
Customer
Factors
On time delivery
90% for 2019
High Satisfaction
Positive end of year surveys and visits
Higher market share
Cost target Aegis line to beat competition
Internal
Continuous Improvement
Record cost savings projects of 1% of total
business
Integrate new product line
from another branch
Begin shipping AWACs and PAC 2 within 2019
Improve lead times
Ramp up production of Eguns to 15/week by
2020
Research and Development
Increase IRAD funding to 7% in 2020
Hire and cross train
secondary tech on each line
