Individual Case Study: Blue Nile
Identification of Symptoms
• Not the normal jewelry store (online presence only)
• Employees satisfaction
• Diamond mines in undeveloped countries
• Strong competitors
• Economy changes
Problem Identification and Specification
Firm Strategy
Blue Nile is a jewelry company that sells high-end diamonds at a reasonable price.
The difference between Blue Nile and other retailers is that they are an on-line only
retailer. They sell their products with a just-in-time ordering system, which helps
limits a big inventory and warehouse cost. By them cutting out the middleman, Blue
Nile is able to sell their jewelry at a lower price.
Mission Statement: To build premier specialty retailer of jewelry by offering
consumers high quality products at compelling values through an empowering
shopping experience
Competitive Advantages
