Management 100
Individual Business Report
This report is conduct to show the extension analysis of VeganPet an Australian own pet
food company into France
Johnathan Teh
7/27/2007
Contents
Executive Summary 3
Introduction 4
Political and Legal Environment 4
Economic Environment 5
Socio-cultural Environment 6
Individualism 6
Power Distance 6
Uncertainty Avoidance 6
Quantity versus Quality of life 7
Time Orientation 7
Technological Environment 7
Recommendations 8
References 9
Table of Figures 10
Executive Summary
This Individual Report presents a comprehensive look at France Business environment
from economic, political, legal, and socio-cultural. This report was established by the
recommendation of the difficulties avoidance where about to face if the organization takes
a step further to international commercialising.
There have been many trading between Australia and France in the past few decades.
Reports have shown a significant increase in both import and export for these both
countries. These changes would allow trading to be done more vividly and rapidly.
France is the world sixth largest economy. With an annual GDP (USD 2.0 trillion in 2005),
with a disposable income of a household in metropolitan France was EUR 1,075 per
month. These figure clearly show that the potential market in France for investment.
In general, the commercial environment in France is favourable for sales of Australia
goods and services. Marketing products and services in France is quite similar to the
approach in the Australia, except some differences in cultural factors and certain legal and
regulatory restrictions.
Introduction
Veganpet is a company that produce dog and cat product in Australia. Veganpet Food is
nutritionally complete and balanced. Meeting and exceeding the AAFCO & NRA
standards required for a puppy/kitten through to a mature adult. (Vegapet 2006) The
fproducts of Veganpet are Veganpet Dry Dog Food, Veganpet Dry Cat Food, Veganpet
Shampoo and Pet Grass. (Vegapet 2006)These products are for especially for kitten or
puppies to grow into their adulthood. They are highly nutritious with absolutely no
artificial colours and preservatives. The owner wants the world to have a taste of his/her
healthy pet food so it deciding on going global expedition and the first country that interest
him/her is France. In this report we will clearly indentify the aspect of Environment, Legal
Environment, Economic Environment, Socio-cultural Environment, Technological
Environment, SWOT Analysis and Recommendations of France country.
Political and Legal Environment
The political and legal environment in France would be consider favourable for Veganpet
as in research have shown that the New France President allowing the wide-ranging
program of reforms, including market-oriented social and “economic reforms that Sarkozy
ran on; implicitly gave him the green light to try and implement these reforms quickly.”“
