impulsive buying behaviour

Literature Reviews:

Article 1

Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country

Authors

Dania Shakaib Farid

Variables

Impulsive buying behavior, personality

Normally impulse buying is considered to take place in the presence of extrinsic factors which lure customers into

unplanned buying. The role of intrinsic factors in generating impulse buying remains under-researched, especially

in the context of a developing country like Pakistan. This study aims to study the impact of personality on impulse

buying behavior, this effect of personality on impulse buying behavior is measured five personality traits namely,

openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism-also known as the OCEAN Model. This

is an explanatory research study involving 400 people of diverse backgrounds and wide age brackets. Results

indicated significant effects of openness, extraversion, Conscientiousness, Neuroticism and insignificant effect of

agreeableness on impulse buying behavior.

Article 2

Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers

Authors

Shakeel Ahmad Sofi

Variables

Intrinsic factors, impulse buying behavior

The primary aim of this study was to study the effects of various intrinsic factors on consumer decision making vis–

à-vis impulsive buying tendencies. In the wake of utilizing EFA and CFA on 630 buyers in the various pieces of

Jammu and Kashmir, results demonstrated that characteristic or intrinsic factors essentially impact the Impulsive

Buying Decision. The utilization of Structural Equation Modeling deteriorated characteristic variables into positive

and negative influencers of rash purchasing conduct. The current investigation has huge bearing in buyer world as

it has featured through a model for how inborn components shape the purchasing propensities of a youthful

customer. Through the utilization of Multi Group Analysis, an examination has been drawn between incautious

purchasing conduct and different characteristic factors across guys and females taken as two diverse purchaser

gatherings. Generally results have been discovered huge and could well be received for methodology making by

different partners in the field of customer brain science and shopper conduct to make sense of the impacts of

characteristic factors on purchasing conduct.

Article 3

What Internal and External Factors Influence Impulsive Buying Behavior in online Shopping?

Authors

Lim Pei Ling

Variables

Online market, impulsive buying behavior, psychological factors, situational factors, website characteristics

Impulsive buying behavior can be considered as a way of increasing profit of marketers. Nowadays, the popularity

of electronic commerce has gained more attention form marketers and researchers as well. Hence, studying the

causes of online impulsive buying behavior is necessary as such study may generate certain innovative ideas or

strategies to marketers to increase profit from online market. In this study the author highlights on internal factors

(e.g., psychological approach) and external factors (e.g., situational, product and website factors) in studying the

impulsive buying behavior. The external factors (e.g., website designs) and internal factors (e.g., affective states)

which cause impulsive purchase are interrelated in certain aspects and are hard to separate individually.

Article 4

STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR

Authors

Mustafa ÜNSALAN