TV commercials are posted strategically according to the hour and the time of the
day, brands have to realize a marketing study, they have to analyze which kind of
audience is watching TV at certains hours, once they’ve identified it, the have to
select an hour to post the commercial and in that hour the audience who is gonna
be watching is the market they will try to reach.
I remember a lot, almost four or five years ago a commercial of Unecia which is a
product for feet health, but the commercial was really disgusting because they put
images of foot fungus, and the most disgusting thing was that the commercial was
posted around 14:00 hrs to 16:00 exactly at the mealtime. Obviously people started
complaining about it because nobody wanted to see foot fungus while eating.
So to avoid this kind of things, brands have to make a very good research just to hit
in the point and reach the customers they want to have.
I really enjoy watching Coke’s commercials because they “touch your heart”, their
commercials are very emotional they appeal to the feelings, the product is always
inside the add but is not the main thing, they make you to feel the moment so you
