Full Length Article
Effects of mergers on corporate performance: An empirical evaluation using
OLS and the empirical Bayesian methods
Abdul Rashid*, Nazia Naeem
International Institute of Islamic Economics (IIIE), International Islamic University, Islamabad, Pakistan
Received 7 March 2016; revised 19 July 2016; accepted 5 September 2016
Available online 15 October 2016
Abstract
In this paper, we empirically examine the impact of mergers on corporate financial performance in Pakistan using data on the deals occurred
during the period 1995e2012. Ordinary least squares (OLS) and empirical Bayesian estimation methods are applied to carry out empirical
analysis. The OLS regression results suggest that the merger deals do not have any significant impact on the profitability, liquidity, and leverage
position of the firms. However, the estimates indicate that the merger deals have a negative and statistically significant impact on quick ratio of
merged/acquirer firms. We show that the results of the empirical Bayesian method are largely consistent with the OLS results.
Copyright ©2016, Borsa
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Istanbul Anonim S¸irketi. Production and hosting by Elsevier B.V. This is an open access article under the CC BY-NC-
ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
JEL classification: G32; G34
Keywords: Mergers and acquisitions; Financial performance; Profitability; Liquidity; Leverage; Empirical Bayesian
1. Introduction
One of the fundamental objectives of a corporate firm is to
achieve the highest, effective, and sustainable growth level.
However, most of firms, which are expected to spread their
business, have limited resources due to lack of internally
generated funds, inadequate access to financial markets, small
scale of business etc. Therefore, in order to achieve their goals,
corporate firms have several other options in their hands. For
instance, organic and inorganic growth strategies are among
the most famous strategies for improving growth of business,
sales expansion etc. Under organic growth strategy, firms
expand their business by new product development, produc-
tivity enhancement, increased output, cost reduction, finding
new markets, and customer base expansion. On the other hand,
inorganic growth is the process of growth of assets and sales
expansion by occurring new businesses through, mergers, ac-
quisitions, divestitures, spin-offs, take-overs etc. Although, as
compared to organic growth, inorganic growth strategy is a
fast way for corporate firms to expand their business, it in-
troduces several risks to merged/acquirer firms as well.
Indeed, realize of the inorganic growth proves to be difficult
and not fully free of risk. For instance, losing existing cus-
tomers and a conflict in firm cultures are two of the major risks
faced by the merged/acquirer firms.
In financial and economic perspective, inorganic strategy is
one of the most important strengths for corporations across the
world (Vanitha &Selvam, 2007). Among several strategies of
inorganic growth, merger and acquisition (M&A) is one of the
important characteristics of this strategy. According to
Weston, Mitchell, and Mulherin (2004), through mergers and
acquisitions firms are able to overcome the problem of limi-
tation by efficient use of limited resources. Further, it gener-
ally believed that mergers and acquisitions (M&A) are
expected to fuel the rate of growth of business and sales.
Mergers and acquisitions are also important to improve the
competiveness of a firm and performance of firm managers
*Corresponding author.
E-mail addresses: Abdulrashid@iiu.edu.pk (A. Rashid), naziii82@yahoo.
com (N. Naeem).
Peer review under responsibility of Borsa
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Istanbul Anonim S¸irketi.
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Istanbul Review 17-1 (2017) 10e24
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Istanbul Anonim S¸irketi. Production and hosting by Elsevier B.V. This is an open access article under the CC BY-NC-ND
license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
(Huh, 2015). Many corporate firms consider mergers and ac-
quisitions a best way to expand their ownership boundaries
(Dash, 2010). Similarly, firms also pursue mergers and ac-
quisitions to increase their market power, diversification, ef-
ficiency (both production and cost efficiency), achieve
internationalization, and to get operation, financial, and
managerial synergies (Moeller &Brady, 2007; Petitt &Ferris,
2013). Recently, owing to globalization, liberalization, im-
provements in technology, and competitive business environ-
ment, mergers and acquisitions are becoming more important
throughout the world (Leepsa &Mishra, 2012; Usman,
Mehboob, Ullah, &Farooq, 2010).
Finance theories suggest both positive as well as negative
effects of mergers and acquisitions on corporate firmsper-
formance. According to merger and acquisition theory, suc-
cessful merger and acquisition deals increase the profitability
of the merged/acquirer firms. This increase in profitability
could be result of improved monopoly or an increase in effi-
ciency (Beena, 2000). On the other hand, according to the
managerial theory of a firm, mergers and acquisitions have a
negative impact on merged/acquirer firms financial perfor-
mance and profitability specifically (Ghatak, 2012;Kumar &
Bansal, 2008). There is also empirical evidence that merger
and acquisition deals do not significantly influence the prof-
itability and financial performance of corporate firms (Al-
Hroot, 2016; Bhabra &Huang, 2013; Pilloff, 1996;
Poornima &Subhashini, 2013).
Mergers and acquisitions may also have either negative or a
positive impact on a firms leverage position. As in Lewellen
(1971), owing to mergers, especially in conglomerate merger
deals,
1
if the income flow becomes more stable, then the
lenders can enhance the limits on lending to the newly created
firm and this limit would be greater than the sum of the
original limits that would be available for the merging firms
independently.
Another motive behind mergers and acquisitions is the
expected enhancement in the liquidity of the merging firms
(Pawaskar, 2001). Liquidity is important for firms like blood
for human body to survive (Beena, 2000). Liquidity position
of a business can be evaluated with the help of current ratio,
quick ratio, and working capital etc (Kumar &Bansal, 2008).
Many researches have documented that higher value of these
ratios show safe liquidity position of the firm and if these
values are small the firm is at risk (Kumar &Bansal, 2008;
Pawaskar, 2001; Poornima &Subhashini, 2013). Merger and
acquisition deals can affect liquidity in either way, that is, it
may improve or decline liquidity position of merged firms.
Merger deals can take place among the firms of similar
industries as well as in different industries. On the basis of this
reality, mergers have basically three types: horizontal, vertical,
and conglomerate mergers. When two or more firms get
together in same industry in finance such deal is known as
horizontal merger. This can be explained with the help of an
example that a textile firm merges with another textile firm.
The merger of two firms dealing in same business takes shape
of horizontal merger, which bring about synergetic gains in
terms of increased market share, cost saving, and exploring
new market opportunities. Similarly, a vertical merger may
occur, when textile firm buys its own dealer/supplier of cotton.
The vertical merger is likely to decrease operating costs of
operations and reduce costs by expanding economy of scales.
The third type of mergers is a conglomerate merger in which
two distinctively irrelevant companies from different in-
dustries merge together. For instance, textile firm buys an Art
College or a restaurant chain. The primary objective of such
merger deals is to reduce concentration risk through diversi-
fied capital investment.
Merger and acquisition trend in Pakistan has increased over
the years. However, it is not in that much higher numbers as it
happening over the entire world, especially in our neighbor
countries India and China. The total number of merger and
acquisition deals from June 1995 to February 2012 is 122,
highest being 39 deals in 2004. Out of total 122 merger and
acquisition deals only 36 deals have been placed in non-
financial sector. Although few studies have been done on
this area in Pakistan, a comprehensive study has not yet been
conducted, especially in manufacturing sector. Hence, our
analysis is an effort to evaluate merger deals and their impacts
on financial performance of the listed non-financial companies
of Pakistan. It should be noted that almost all of these 36
merger deals are horizontal with few exceptions. These ex-
ceptions are Nagina cotton mills limited, which was acquired
by Ellahi electric company limited, and D.G. Khan Cement,
which was acquired by D.G. Khan Electric.
The main objective of this study is to evaluate the financial
performance in terms of profitability, solvency, and risk position
of the non-financial merged/acquirer companies of Pakistan.
Specifically, regression analysis is carried out to analyze the
impact of mergers on profitability, leverage, and liquidity po-
sition of firms. As the selected sample size is relatively small, so
we also have applied Empirical Bayesian Estimation method in
addition to ordinary least squares (OLS) technique in this study
to acquire more precise results. Because empirical Bayesian
technique provides better results as compare to the traditional
OLS estimation in case of small sample. In this study, we seek
the answer of the following questions.
Does merger and acquisition affect profitability positively
in non-financial sector companies in Pakistan?
Does merger and acquisition impact liquidity position
positively in non-financial sector companies in Pakistan?
Does merger and acquisition influence leverage positively
in non-financial sector companies in Pakistan?
The significance of this study rests on several grounds. So
far in Pakistan, large number of mergers and acquisitions has
taken place in financial sector that is 86 out of total 122 merger
and acquisition deals from 1995 to 2012. This is why, in
Pakistan, most of empirical studies have been conducted in
banking sector (Kemal, 2011). In Pakistan, there is limited
1
Conglomerate merger is a deal in which two quit different firms of
different industries get together for enjoying the benefits of mergers.
11A. Rashid, N. Naeem / Borsa
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Istanbul Review 17-1 (2017) 10e24
empirical evidence on the effect of mergers and acquisitions
on a firms financial performance in terms of profitability,
liquidity, and leverage position for non-financial sector com-
panies. Only few studies have been conducted to find the ef-
fects of mergers and acquisitions on financial position of non-
financial merged/acquirer firms. In this respect, Usman, Khan,
Wajid, and Malik (2008) examined the operating and financial
performance of merged companies in the textile sector of
Pakistan for the period of 2001e2005 (only 5 merger deals are
taken as sample).
Usman et al. (2010) evaluated the financial performance
of merged firms from manufacturing sector of Pakistan by
using the accounting based approach for pre and post merger
period relative to their industrial peers (14 merged firms are
included in sample). The above-mentioned studies are not
comprehensive. This is because Usman et al. (2008) covered
only textile sector while other sectors are ignored altogether.
However, Usman et al. (2010) selected only 14 firms and
used ratio analysis technique only for comparison purpose.
We have extended our sample size to 25 merged/acquirer
firms, out of total 36 merger and acquisition deals concluded
in non-financial sector of Pakistan as well as time period that
is about 18 years (1995e2012). Remaining 11 firms are
dropped from our analysis because of either non-availability
of important data or those are group merger deals. This is
tangible contribution in literature of mergers and acquisi-
tions for corporate sector from Pakistan. Further, non-
financial companies intending to plan merger and acquisi-
tion can obtain substantial guidance from the findings of this
study.
The rest of the study is organized as follows. The next
section presents a brief review of the studies that examine the
effects of mergers and acquisitions on corporate firmsper-
formance. Econometric methodology and data are discussed in
Section 3. The empirical results and their interpretation are
given in Section 4. Finally, Section 5presents some
concluding remarks.
2. Literature review
Mergers and acquisitions (M&A) are becoming famous
among financial as well as non-financial sectors of corporate
world. When we review the empirical literature we find several
studies that have examined the impact of mergers and acqui-
sitions in financial sector. Similarly, for non-financial sector,
enough literature is available for different countries, specif-
ically for India, the USA, China etc. Nevertheless, the
empirical literature on the effects of mergers and acquisitions
in non-financial sector is very limited. Further, the available
studies for Pakistan are limited in their scope and objectives.
After reviewing literature carefully we come to know that
many tools and techniques are available for analyzing the ef-
fects of merger and acquisition deals. Analysis of financial
ratios is widely used by researchers to find out the effects of
mergers and acquisitions. Yet, different results are found in
different studies (Kumar and Bansal, 2008). We have divided
the existing studies into two parts according to their results.
2.1. Positive impacts of M&A on financial performance
Several studies have found that merger events have a pos-
itive effect on the financial position of a firm specifically
profitability, leverage, and liquidity. For example, Pandit and
Srivastava (2016) explained that valuation of merger deal is
essential aspect while comparing the performance of mergers.
According to authors valuation method is important for
effective negotiation. They took interview of ten executives of
merged companies and also analyzed secondary data of
financial ratios. They have concluded that only fair valuation
prudent post merger management can create synergies and
positive effects on corporate firmsperformance.
Arikan and Stulz (2016) compared different theories and
established that younger firms can create a more valuable and
well-diversified merger as compare to old firms. Their findings
are consistent with neoclassical theories that showed that
acquirer firms performed better and also created wealth
through acquisitions of nonpublic firms. Furthermore, their
findings are consistent with agency theory because their
findings depicted that older firms have negative stock price
reactions for public firms.
Drees (2014) used meta-analysis on 204 studies to assess
the corporate strategies for this purpose he took joint ventures,
mergers and acquisitions, and alliances as data. He concluded
that joint ventures and mergers and acquisitions enhance
substantive performance. He also found that merger deals have
more positive effects on accounting based and market based
performance as compared to joint ventures and alliances.
Andreou, Louca, and Panayides (2012) investigated the
valuation effects of merger deals in the transportation industry
taking 59 merger deals as sample for the time period of
1980e2009. Their study found that mergers create synergy,
specifically those tender offers which are consistent with the
observation that transportation mergers take place for syner-
gistic reasons rather than managements want for bonus con-
sumption. They have discussed that though both kinds of
shareholders (target and bidder firms shareholders) are better
off, the target firms shareholders enjoy most of the synergistic
gains. Further, they found that vertical mergers have greater
valuation effects than horizontal mergers and the wealth ef-
fects of bidders are greater for open mergers.
Leepsa and Mishra (2012) examined the effects on post
merger financial performance in companies dealing in
manufacturing sector of India. They also observed the long-
term changes in post merger performance of these com-
panies. The study was carried out for 4-year period under
consideration using accounting based approach and using
three different financial parameters that are liquidity, profit-
ability, and leverage. Average of before and after merger
financial ratios were compared to examine if there is any
noteworthy change in financial performance due to mergers,
using paired two sample t tests. The liquidity position of the
firms was found improving so does the profitability of firms
which also improved in terms of return on capital and
decreased in terms of return on net worth of firms. The
improvement was noticed in solvency position terms of
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Istanbul Review 17-1 (2017) 10e24
networking capital. Overall, an improvement was seen in the
financial performance of the firms after merger in terms of
liquidity that is current ratio, quick ratio and in terms of
profitability that is return on capital. Similarly, the study
showed improvement in terms of leverage that is interest
coverage ratio. Nevertheless, most of their results were not
statistically significant.
Ghatak (2012) studied the impact of mergers on the
financial position of Indian pharmaceutical companies by
taking 52 listed drugs and pharmaceutical companies
(2005e2010) as a sample. He found that the size, selling
effort, exports, and imports intensities of firm positively in-
fluence the profitability after merger. It was also found that
merger deals showed insignificant positive effects on profit-
ability of firms in the long run on the account of X-inefficiency
and free entrance of new firms into the industry.
Indhumathi, Selvam, and Babu (2011) compared the sam
ple of merged companies from the years 2002e2005. They
analyzed the performance of the both target firm and buying
firms using data for three year before and after occurrence of
mergers by using ratio analysis and t-test. They found that the
wealth of shareholders of the buying firms increased after the
merger deal. Kumar and Bansal (2008) argued that increase in
profits and synergy gain is not only possible by only getting
into the merger deals. By using ratio analysis for 74 merger
deals for the time period 2000e2006, they found that in large
number of the merger deals, the acquiring firms had generated
synergy in the long run in form of higher cash flows, more
(DEA) to study the production structure of merged and non-
merged banks. The results depicted improvement in cost ef-
ficiencies and profit efficiencies after a merger deal. In addi-
tion to this, their results showed that non-merged banks have
higher costs than merged banks because merged banks were
focusing on technical efficiency as well as allocative effi-
ciency. Frederikslust, der Wal, and Westdijk (2008) discussed
the wealth creation and redistribution theories of mergers in
their study by taking a sample of 101 merger events
(1954e1997). They showed that more than 50% of the buying
companies had a positive response to share value at the
announcement of merger, while 82% of the merger deals
showed that share price performance for target firms
improved.
Vanitha and Selvam (2007) compared the financial position
of 17 merged entities out of 58 manufacturing firms in India
(2000e2002) by employing ratio analysis and t-tests. They
found that it was possible for the merged firms to get success
in financial performance because the merging firms were taken
over by those firms that had good repute and also efficient
management. Similarly, Pawaskar (2001) has evaluated the
financial position of firms using data for 36 merger deals. He
compared the state of operating performance before and after
merger of the companies. Significant changes in the financial
performance of the firms involved in merger activity were
seen. According to his findings, the mergers seemed to lead to
financial synergies and a one-time growth only.
Gugler, Mueller, Yurtoglu, and Zulehner (2003) contributed
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