(Huh, 2015). Many corporate firms consider mergers and ac-
quisitions a best way to expand their ownership boundaries
(Dash, 2010). Similarly, firms also pursue mergers and ac-
quisitions to increase their market power, diversification, ef-
ficiency (both production and cost efficiency), achieve
internationalization, and to get operation, financial, and
managerial synergies (Moeller &Brady, 2007; Petitt &Ferris,
2013). Recently, owing to globalization, liberalization, im-
provements in technology, and competitive business environ-
ment, mergers and acquisitions are becoming more important
throughout the world (Leepsa &Mishra, 2012; Usman,
Mehboob, Ullah, &Farooq, 2010).
Finance theories suggest both positive as well as negative
effects of mergers and acquisitions on corporate firms‘per-
formance. According to merger and acquisition theory, suc-
cessful merger and acquisition deals increase the profitability
of the merged/acquirer firms. This increase in profitability
could be result of improved monopoly or an increase in effi-
ciency (Beena, 2000). On the other hand, according to the
managerial theory of a firm, mergers and acquisitions have a
negative impact on merged/acquirer firm‘s financial perfor-
mance and profitability specifically (Ghatak, 2012;Kumar &
Bansal, 2008). There is also empirical evidence that merger
and acquisition deals do not significantly influence the prof-
itability and financial performance of corporate firms (Al-
Hroot, 2016; Bhabra &Huang, 2013; Pilloff, 1996;
Poornima &Subhashini, 2013).
Mergers and acquisitions may also have either negative or a
positive impact on a firm‘s leverage position. As in Lewellen
(1971), owing to mergers, especially in conglomerate merger
deals,
1
if the income flow becomes more stable, then the
lenders can enhance the limits on lending to the newly created
firm and this limit would be greater than the sum of the
original limits that would be available for the merging firms
independently.
Another motive behind mergers and acquisitions is the
expected enhancement in the liquidity of the merging firms
(Pawaskar, 2001). Liquidity is important for firms like blood
for human body to survive (Beena, 2000). Liquidity position
of a business can be evaluated with the help of current ratio,
quick ratio, and working capital etc (Kumar &Bansal, 2008).
Many researches have documented that higher value of these
ratios show safe liquidity position of the firm and if these
values are small the firm is at risk (Kumar &Bansal, 2008;
Pawaskar, 2001; Poornima &Subhashini, 2013). Merger and
acquisition deals can affect liquidity in either way, that is, it
may improve or decline liquidity position of merged firms.
Merger deals can take place among the firms of similar
industries as well as in different industries. On the basis of this
reality, mergers have basically three types: horizontal, vertical,
and conglomerate mergers. When two or more firms get
together in same industry in finance such deal is known as
horizontal merger. This can be explained with the help of an
example that a textile firm merges with another textile firm.
The merger of two firms dealing in same business takes shape
of horizontal merger, which bring about synergetic gains in
terms of increased market share, cost saving, and exploring
new market opportunities. Similarly, a vertical merger may
occur, when textile firm buys its own dealer/supplier of cotton.
The vertical merger is likely to decrease operating costs of
operations and reduce costs by expanding economy of scales.
The third type of mergers is a conglomerate merger in which
two distinctively irrelevant companies from different in-
dustries merge together. For instance, textile firm buys an Art
College or a restaurant chain. The primary objective of such
merger deals is to reduce concentration risk through diversi-
fied capital investment.
Merger and acquisition trend in Pakistan has increased over
the years. However, it is not in that much higher numbers as it
happening over the entire world, especially in our neighbor
countries India and China. The total number of merger and
acquisition deals from June 1995 to February 2012 is 122,
highest being 39 deals in 2004. Out of total 122 merger and
acquisition deals only 36 deals have been placed in non-
financial sector. Although few studies have been done on
this area in Pakistan, a comprehensive study has not yet been
conducted, especially in manufacturing sector. Hence, our
analysis is an effort to evaluate merger deals and their impacts
on financial performance of the listed non-financial companies
of Pakistan. It should be noted that almost all of these 36
merger deals are horizontal with few exceptions. These ex-
ceptions are Nagina cotton mills limited, which was acquired
by Ellahi electric company limited, and D.G. Khan Cement,
which was acquired by D.G. Khan Electric.
The main objective of this study is to evaluate the financial
performance in terms of profitability, solvency, and risk position
of the non-financial merged/acquirer companies of Pakistan.
Specifically, regression analysis is carried out to analyze the
impact of mergers on profitability, leverage, and liquidity po-
sition of firms. As the selected sample size is relatively small, so
we also have applied Empirical Bayesian Estimation method in
addition to ordinary least squares (OLS) technique in this study
to acquire more precise results. Because empirical Bayesian
technique provides better results as compare to the traditional
OLS estimation in case of small sample. In this study, we seek
the answer of the following questions.
Does merger and acquisition affect profitability positively
in non-financial sector companies in Pakistan?
Does merger and acquisition impact liquidity position
positively in non-financial sector companies in Pakistan?
Does merger and acquisition influence leverage positively
in non-financial sector companies in Pakistan?
The significance of this study rests on several grounds. So
far in Pakistan, large number of mergers and acquisitions has
taken place in financial sector that is 86 out of total 122 merger
and acquisition deals from 1995 to 2012. This is why, in
Pakistan, most of empirical studies have been conducted in
banking sector (Kemal, 2011). In Pakistan, there is limited
1
Conglomerate merger is a deal in which two quit different firms of
different industries get together for enjoying the benefits of mergers.
11A. Rashid, N. Naeem / Borsa
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Istanbul Review 17-1 (2017) 10e24