Integrated marketing communications, known as IMC, involves the various elements,
along with other marketing activities such as advertising, PR, direct mail, sales promotion,
to communicate more effectively with exist customers and targeted audience. After
American Marketing Association introduced this concept, it begins to bring fresh air to
advertising industry. These marketers widely put this concept into real practice.
it has been an powerful approach to deliver great value in the marketing program, either
give the small business the potential to reach out customers by invest small amount of
money , or help big companies to get better results from campaigns. As a “big picture”
approach, Integrated marketing communications helps companies to put single message
among the whole marketing channels, to deliver greatest results in the fastest speed. It
totally change the way that advertisers use to work, for example, the traditional model is
having different departments to work independently.
More and more companies are intent to take advantage of integrate marketing
communications. They recognized the value of integrating the functions in one voice to
market their products and services, to better reach their customers in the more challenging
environment. Especially It plays a important role in the developing and maintaining brand
quality.
There are some reasons that integrated marketing communications is more than important
than ever.
•More contacts access
•
The traditional ways limit the contact points that reach out customers, for example,
