Integrated Marketing Communications: Writing a brief
1. What do you want to advertise?
Unseen is an anonymous live feed app consisting of unfiltered photos around
college campuses. It’s for those who wish to remain nameless when doing
social media posting, and it’s there for those who want to remain untraceable.
2. Why?
Unseen has the potential to be the number one college app. It is a way for
college students to express real, honest opinions and moments from their
lives. In today’s tech driven society with the number one worry being
government oversight and spying, Unseen offers a way for young college
students to anonymously express themselves.
3. Source of Business?
College Apps like Yik Yak, Whisper, and Fade are all competitors when it
comes to connecting with students on campus. Unseen is the most unique
because it incorporates anonymous photos and private messaging, and it
should be shown as a superior service to those within the same category.
Also, Unseen will source share from the existing market of college apps
intended to connect the campus community.
