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Integrated Marketing Communications Plan
for CLAFLORA
By Vy Nguyen, Thi Huynh, Ngan Tran, Quan Vo, Binh Tran
Hang Tran and Khang Nguyen
CONTENTS
A. IMC SITUATIONAL ANALYSIS………………………………………….……………….. 3
1. Company Analysis
2. Product Analysis
3. Audience Analysis
4. Competitor Campaigns
B. COMMUNICATION OBJECTIVES……………………………………………………….. 3
