IKEA SWOT analysis
Strengths Weaknesses
1. Customer knowledge
2. Constantly using innovations to drive
costs down
3. Supply chain integration
4. Brand reputation and market
presence
5. Diversified product portfolio
1. Negative publicity
2. Decreasing quality
3. Standard products
Opportunities Threats
1. Further expansion into developing
economies
2. Growing online sales
1. Intensifying competition
2. Growth of average consumer income
