There are five levels of environmental turbulence introduced by Igor Ansoff which he determined to be
present in the business environment. That is Repetitive, Expanding, Changing, Discontinuous,
Surprising. It is a model of the business environment consisting of five turbulence levels, ranging from
placid and predictable to highly changeable and unpredictable.
➢ The first level is defined as repetitive environment.
• This is an environment which has no change and stable.
• Under a free market economy, few organizations are operating in this environment except some
non-profit organizations.
• The example of an organization in this environment is museum.
• Hence, planning at Level 1 is extrapolative. Organizations do not change their products and
services unless forced by a threat to their survival.
➢ Level 2 is expanding environment.
• This environment usually found in the segment of the economy which growing gradually and
there has a stable marketplace.
