1. How do cultural values impact on Americans’ attitude toward themselves, immigrants,
material wealth, success, etc?
– Republicans and Democratic argue and disagree strongly about the role of government in
solving the country’s problems
– Those support affirmative action: helped make up for past discrimination against minorities,
increases the racial and ethnic diversity, those oppose: everyone should have the same
educational opportunities, no one gets any special advantages
– Liberals argue: some Americans who are so poor and disadvantaged to be self-reliant or
competitive
– Respond well to the targeted political messages about specific issues concerning them –
strongly vague freedom
– Reluctant to see the US become involved in international military
– Skeptical about international economic alliances and global agreements
– Interested in what happening close to home
– Worried about assimilation of immigrants
2. What is Britishness? Why Britishness?
– Britishness is the state or quality of being British, or of embodying British characteristics.
Britishness is a brand exported across the world. It’s about the tolerance, patience and
acceptance. It’s a contested idea. it changes over time, highly political and often contradictory
idea