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Ryan Kilmer, MKTG 2103, On-Line Class, Due September 14, 2014
Article
“What Marketers Can Learn From the Ice Bucket Challenge” by Anne-Marie
Kline. This article appeared in Advertising Age (AdAge.com) and was
published on Aug. 20, 2014. Pg. Online
Overview of the Article
This article discusses the trend/marketing phenomenon that swept the nation
this summer, the ALS challenge. The one that had thousands of people
dumping cold water on their heads in order to raise money for ALS. The ALS
challenge is still happening but to date has risen nearly sixteen million
dollars for the ALS Association this year. That’s approximately eight times
