Analytics for Social
Agenda
1. Getting Started with Google Analytics
2. Core Analysis Techniques
3. Analytics Account Structure
4. Defining Key Metrics
5. Analytics for Social
6. Campaign Tagging
7. Attribution
8. Exercise
Getting Started with Google Analytics
GA – Demo Account
http://bit.ly/googledemoaccount
• Imagine that this box represents visits to your
website.
• At the bottom, you see a activity in red. This
activity represents website visitors who
“converted.”
• In online marketing, a conversion describes