Porter’s five forces is a model that describes the five competitive forces that shape every
industry and helps determine an industry’s strengths and weaknesses. These strategies can be
used to guide business strategies to sustain a competitive advantage. Pixar uses these five forces
very well as they are able to maintain a high advantage over their competitors. Pixar has a huge
customer base. Ages 3-10 fall in love with Pixar movies. These movies give them a memory and
story they will never forget. Even teenagers and adults will watch a Pixar movie over just to
relive their good memories of being a child. Its large customer base shows why Pixar has such
high revenue. Due to attracting customers, their bargaining of customers is low. Following their
animated films, no one could make up the creativity in the stories like Pixar employees. Toy
