GMP 2013-14
XLRi Xavier School of Management
This case has been developed solely for academic purpose based on real situations. Name
of the Organisation and people involved have been changed to maintain adequate
confidentiality
Outline:
•Vonkumho Electronics, Inc.
•Vonkumho Electronics India Operations
•Management
•It all began here – Introduction of new HR Policies
•Employee Rewards and Benefits
•Effects of new HR Policies
•The flashback fading away
•Analysis of the Case
•Actual Solution Implemented
4:00 AM. That’s what the bed side clock displayed as Rajiv tiptoed out of his bed. A
plentiful of thoughts running in his mind, Rajiv briskly moved towards the study table,
switched on the reading lamp and opened his laptop. His mail box showed no new mails
and that meant the travelling plan has not been altered. Rajiv was all geared to make that
dreaded presentation and so ran a check on everything for one last time. After helping
himself with a light breakfast Rajiv reached office by 7AM a good 90 Minutes before his
normal schedule. The day will be hectic and he has to ensure nothing goes wrong.
Settling down with a mug of instant coffee, scenes played before his eyes like a flashback
movie. It was 13 months ago when Mr. Park had taken over as Managing Director of
Vonkumho Electronics India Operations (VEIO); the business was taking its usual course.
The employees gave a warm welcome to the new MD and were all geared be part of the
next phase of growth story at VEIO. The expectation from the new management was high.
The past few months were really tough and suddenly it felt like things were slipping out of
hands. As Vice President HR (India) Rajiv Sachdev reported directly to Mr. Park Ji Shung
(Exhibit 1). The capability of Mr. Park who has been employed for last 25 years at
Vonkumho Electronics, Inc. (South Korea) was being put to test on a new soil.
Vonkumho Electronics, Inc.
From a small time retail store to one of the largest global conglomerate, Vonkumho grew
exponentially over the last century. Vonkumho has often been referred to as the “Crown
Jewel of South Korea” as it contributed to a good 15% of South Korea’s export revenue.
Vonkumho has 3 multinational heavyweights – Vonkumho Electronics (VEC), Vonkumho
Heavy Industries and Vonkumho Engineering. Vonkumho Electronics has played a pivotal
role in the growth of this global giant, by occupying the coveted place of the global market
