ASSIGNMENT 1: HR RESEARCH CASE
1
ASSIGNMENT 1: HR RESEARCH CASE
Maryam Yusufi, Eddy Berwa, Harpreet Kaur Brar, Gurleen Kaur, Katherine Pankiw, &
Nolan Metchooyeah
HRM 220 B
Instructor: Dr.Elizabeth Coker-Farrell
Concordia University of Edmonton
March 1, 2021
ASSIGNMENT 1: HR RESEARCH CASE
2
Table of Contents
Introduction…………………………………………………………………………………page 3
Recruitment………………………………………………………………………………….page 4
Attraction…………………………………………………………………………………….page 5
Retention…………………………………………………………………………………..page 7
Development…………………………………………………………………………..…..page 8
Conclusion………………………………………………………………………………..page 9
References…………………………………………………………………………………page 11
ASSIGNMENT 1: HR RESEARCH CASE
3
Assignment 1: HR Research Case
Introduction
In this paper we will outline how the industry of transportation correlates to Human
Resource Management. Within the transportation industry we have decided to use two
companies; Uber and Lyft. We will compare and contrast them using different
categories. Recruitment, Attraction, Retention, and Development will be discussed in
this paper.
ASSIGNMENT 1: HR RESEARCH CASE
4
RECRUITMENT
Driver lack implies no conveyance administration can endure, particularly if all drivers
work for a contender. In any case, when you are facing incredible ride shares like Uber
and Lyft, they utilize their huge assets to enroll all certified specialists into their pool –
burning through many millions on operational and promoting costs – how would they
guarantee they have enough drivers? How about we investigate how this rights-sharing
mammoth fuses their drivers. Beside taking part in disputable strategies to grab drivers
from their rivals, ride-sharing organizations like Uber and Lyft share some essential
strategies practically speaking. These come as rewards and eliminate boundaries to
passage for first time drivers.