Mal Mart, Inc., day care kids is a mid-sized business, mindful of best practices within the
early childhood community, compliant with applicable laws and regulations, and in concert
with the culture of its individual clients, establishes appropriate rules, monitors for
compliance, communicates effectively with both parents and employers, and attracts and
maintains professional staff members who are licensed/certified and who consistently
provide both developmental education and individual attention to the children in their care.
Our target market will be parents who work in the Tysons Corner Area which plan to use
these Human Resource Departments as a catalyst to directly gain access to employees and
indirectly gain trust and credibility. We believe that if the HR Departments grant us access
to its staff then employees will in turn feel more comfortable with using our services.
The market for human resources in day care kids, like any other labor market, is made up
of an interaction between demand and supply. The demand for human resources in day
care is derived from kids demand for take care services, which in turn is derived from the
population demand for *ƒ²*ƒ”€š?care. These demands are assumed to be related to the
overall size and structure of a population, to kid expectations of day care and to the income
of society.
Strategic HRM can be regarded as a general approach to the strategic management of
human resources in accordance with the intentions of the organization on the future
direction it wants to take. It is concerned with longer-term people issues and
