HOW WALMART WENT GLOBAL 2
How Walmart Went Global
The goal of every business is to make profit, while staying competitive with other
corporations. In this struggling economic environment, more retailers have been expanding
globally. That’s exactly what Walmart did, by answer these three simple questions you will see
how and why they did so. First question, why has Walmart viewed international expansion as a
critical part of its strategy? Next, we will answer, what did Walmart do to enable the company to
achieve success in Latin America and China? Final question, what should Walmart do or not do
to help ensure that the company achieves success in India? Let us begin with the first question.
Just as many global companies have planned to explore the foreign markets, Walmart
was subject to uncontrollable forces that originated outside of the company’s home country.
Walmart’s competitive advantage is being the low-cost provider. To do this, the company takes