Max India Group : How to Create a
Culture of Maxism?
Group 4
M034-20
M115-20
M202-20
M228-20
M175-20
M095-20
Jivesh Kumar Kashyap
Ritu Yadav
Abhijeet Sahoo
Kamalla Puneeth
Mohil
Mansi Pathak
CONTENT FLOW
Brief Overview: Max India Group
1
Q1 Identify and describe the mechanism by which Max Performance
Excellence Framework(MPEF) added value to Max group companies. Does
MPEF helped gain competitive advantage? Why?
2
Q3 Do you think service excellence as a value proposition is sustainable for a
rapidly growing conglomerate? What are the key opportunities and
challenges?
4
Q2 How should Max Group go about formulating its competitive strategies for
expansion in the wake of rising competition and stringent regulations?
3
BRIEF OVERVIEW: MAX INDIA GROUP
Four major strategic business units (SBU):
● Max India Limited, which has
○ Max Healthcare Limited,
○ Max Bupa Health Insurance (MBHI) Company Limited and
○ Antara Senior Living under its fold.
● Max Financial Services, which include Max Life Insurance Company (MLIC) Limited
● Max Ventures and Industries Limited, which has three different businesses under its
arm:
○ Max Speciality Films Limited,
○ Max Estates Limited and
○ Max I. Limited
● Max India Foundation, which is the group corporate social responsibility (CSR) arm.
1985
Forayed into Penicillin
bulk pharma
1993
Entered Telecom in joint
venture with Hutchison
2000
Shifted from business-to-business (B2B) to
business-to-customer (B2C) businesses by
foraying into life insurance, healthcare and
clinical research
Vision– To be the most admired company for health and life care needs of its customers, patients and their families.
VALUES:
Caring Nature
Excellence
Credibility
Identify and describe the mechanism by which
Max Performance Excellence Framework(MPEF)
Q1
