How multimedia can be used as a powerful persuasive tool in marketing.
Multimedia marketing is exactly as the term means – it’s a way to combine various communication
types to reach the customers and create brand recognition. The strategy uses traditional media like
tv, newspaper advertising, and direct mail, as well as digital channels like e-mail, web, and social
media. Multimedia marketing will powerfully and uniquely create awareness for your company.
Because various industries of the target audience need different marketing strategies and
techniques to attract as many targets and consumers as possible you need to combine social media
with television and print. Multimedia is the field of computer-controlled integration of text, graphics,
drawings, video, animation, audio, and some other medium where all types of content can be
digitally represented, recorded, transmitted, and processed. So, let us see how multimedia can be
used as a powerful persuasive tool in marketing. Multimedia can be used as a powerful persuasive
tool in marketing with the techniques of emotional appeal, humor, and slogan or logo. Firstly,
Multimedia can be used as a powerful persuasive tool in marketing to evoke an emotional response
in the consumer. Marketing strategy like advertisements that contain images, videos of acting, and
audio, can attempt to get an emotional response from the consumer. It is a type of red herring
where the advertisements are targeted to appeal mass emotionally. These emotions can be anything
from fear to sadness to excitement to happiness; they are implicitly or explicitly drawn to get people
to buy a product consumers based on their personal feelings. Sometimes, it’s a positive emotion like
happiness: an image of people who enjoy themselves while drinking Pepsi. Other times advertisers
will use negative emotions such as pain: after buying the “wrong” mattress, a person having back
problems. It can also include emotions like fear and guilt: images of a hungry child convince you to
send money. Also, concentrating on sentiments by showing images of parent-child moments or cute
animals, advertisers tend to distract the viewers and try to eliminate their rational thinking. For
example, showing images of two very powerful politicians/presidents/parties of different countries
and asking who the greater threat is. An advertisement where a teen’s before and after shots are
