Teen Mom Killed the Video Star
How MTV management applied strategic vision to remain
relevant… so far
Assignment in Partial Fulfilment of Degree
MA Management and Leadership
Table of Contents
1. Introduction ……………………………………………………………………………………………….. 2
1.1. Objectives…………………………………………………………………………………………………….. 2
1.2. Questions …………………………………………………………………………………………………….. 2
1.3. Statement of the Problem ……………………………………………………………………………….. 2
1.4. Methodology ………………………………………………………………………………………………… 3
2. Background ………………………………………………………………………………………………… 3
2.1. Age 1: Videos ………………………………………………………………………………………………… 4
2.2. Age 2: Awards and non-scripted shows (i.e. interviews, news, rock the vote, etc) ………. 4
2.3. Age 3: Reality TV and scripted shows …………………………………………………………………. 4
3. The change to reality TV ……………………………………………………………………………….. 4
3.1. What happened …………………………………………………………………………………………….. 7
3.2. Why ……………………………………………………………………………………………………………. 7
1
3.3. Who ……………………………………………………………………………………………………………. 7
4. Conclusions and Recommendation …………………………………………………………………. 7
4.1. MTV Today …………………………………………………………………………………………………… 7
4.1.1. SWOT ………………………………………………………………………………………………………….. 7
4.1.2. Investigation on millennials ……………………………………………………………………………… 7
4.1.3. The future …………………………………………………………………………………………………….. 7
4.2. Conclusions ………………………………………………………………………………………………….. 7
4.3. Recommendation ………………………………………………………………………………………….. 7
5. Works Cited ……………………………………………………………………………………………….. 7
“Ladies and Gentlemen: rock and roll…”
unknown
August 1st, 1981
12:01 Eastern Daylight Time
1. Introduction
The launch of MTV
From video killed the radio start to Teen Mom OG
Explanation on how it went from videos to teen mom
Globalization
Future
Change of platforms
1.1. Objectives
The objectives of this research are the following:
a) To analyse the strategic decisions taken by MTV’s management that changed it from videos
to reality tv.
