1. How has a market orientation contributed to Dollar Shave
Club’s rapid growth?
The market orientation means the organization first researches
the market and develop a product based on customer’s
requirement and desire. Dollar Shave Club realized that product
like Gillet is more expensive and customer do not need to spend
a lot for shaving. They have started their subscription with only
1 dollar a month to get a head start so that customer tries their
service thus they know about their service at very small amount.
2. Describe how Dollar Shave Club embraces the marketing
