26) Managerial accountants fulfill three primary responsibilities: planning, directing and
controlling. Review each of the following tasks that managerial accountants complete in
their role as a managerial accountant:
(a)The manager at the Pet Store holds a meeting with sta! to set goals and to ask
the employees how to achieve the goals.
(b)The manager at the Home Goods Store realized that the actual sales are lower
than planned and the manager schedules a meeting to revise plans or adjust the
operations.
(c) The local manager at the Halloween Store uses product sales data to determine
which costumes generate the most sales and then he or she can use that
information to establish seasonal marketing strategies.
(d)The manager at the Children’s Hospital translates plans into budgets because he
or she wants to see the quantitative expression of the plan.
(e)A manager decides to increase local advertising at the Children’s Toy Store.
In the space provided below, indicate whether the task is (1) planning; (2) directing; or, (3)
controlling.
Planning
Directing
Controlling
Answer:
(a) Planning: The manager at the Pet Store is planning in this scenario holds a meeting with
sta! to set goals and discuss how to achieve those goals. Recall that planning involves
setting goals and objectives for the company and determining how to achieve those goals.
(b) Controlling: The manager at the Home Goods Store uses the controlling responsibility.
Recall that the controlling responsibility means that a manager evaluates the results against
the budget and then uses feedback to take corrective action. A manager that reveals that
actual sales are lower than planned can schedule a meeting and revise plans or adjust
operations to accommodate new objectives.
(c) Directing: The manager at the Halloween Store is directing when he or she uses product
sales data to determine which costumes generate the most sales and then uses that
information to establish seasonal marketing strategies.
(d) Planning: A manager at the Children’s Hospital uses the planning responsibility when he