Hofstede Model For Middle East

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BUSINESS COMMUNICATION

Geert Hofstede’s Cultural Dimensions

Middle East Countries

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OBJECTIVE

Recent years have seen increasing interest in the consequences of culture for global marketing and

advertising, communication, organization growth etc. Many recent studies point at the necessity

of adapting branding and advertising strategies to the culture of the consumer. In order to

understand cultural differences, several models have been developed of which the Hofstede model

is the most used. Globalization is still a familiar concept today. All kinds of technological

developments enable people to communicate with each other throughout the world and this also

applies to organizations. Globalization, communication and organizations are therefore

accompanied by different cultures. People who work in international business may be taken by

surprise when they learn how people behave in different cultures. According to Geert Hofstede

culture is more often a source of conflict than of synergy. This report describes elements of this

model that are most relevant for the Middle East countries.

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EXECUTIVE SUMMARY

According to Geert Hofstede, there is no such thing as a universal management method or

management theory across the globe. Even the word management has different origins and

meanings in countries throughout the world. Management is not a phenomenon that can be isolated

from other processes taking place in society. It interacts with what happens in the family, at school,

in politics and government. It is obviously also related to religions and to beliefs about science. To

understand management in a country, one should have both knowledge and empathy with what’s

happening in the society. The scores of the unique statistical survey that Hofstede carried out make

everybody aware that people in other countries may think, feel and act very differently from them

even when confronted with basic problems of society. The area we have focused at in this report

are the Middle East countries. First we will have a brief about how Hofstede ranked the countries

and then will see what the current scenario in Middle East is.

INDEX

TITLE

PAGE NO

I. Introduction

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II. Methodology

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