H&M Company
Business concept, Business model, and supply chain
H&M business concept does expound on what the company believes are the appropriate
values that guide the business and since the establishment fashion and quality wear at
affordable prices has been key. The idea of respect to clients and its employees has been
fundamental as these are among the main stakeholders of the firm and determine its growth
and development. H&M has strived to improve the welfare of its employees and that of
customers by incorporating values such as cooperation, entrepreneurial spirit and cost
considerations. Ethical issues such as openness, honesty, and loyalty to constant quality and
improvements embed the H&M spirit. H&M has managed to expand its operations
worldwide and with the diverse cultures and backgrounds there needs to be a common ground
to create harmony and thus the H&M spirit cements the management, employees and client
relationship. H&M has worked on its image and brand especially to their clients, suppliers,
employees and other stakeholders as the firm is solely reliant on them.
Value creation, flexible fashion and quality products have been the driving force of H&M
with the diversification of products such that it covers all the different tastes of each age
group and genders. The products range from textiles, shoes and accessories, cosmetics, home
decorations, and clothing. H&M has strategized and focused on delivering customers’
specifications, predicting fashions and tastes while incorporating flexible technology in its
operation. The company has a range of collections such that they have been organized by
