The revenue, cost and other data of the coffee shop are obtained through market
research. Based on this data and our hypothetical coffee shop organization, we
calculated the following:
Firstly, we believe we can have 6,300 customers per week. The price of these products
are determined by market research. By calculating the estimated weekly revenue
generated for each product. Total three months of estimated revenue is $282,600.
Secondly, by adding up the expenses of rent, Manager salaries, server salaries, utilities,
insurance, promotion and supplies for three months, I finally got a total of $179,998
operating costs for three months.
Next, I calculated the gross profit of coffee of different sizes, Custom cup and dessert
in three months. As well as the spending of CUP and Packaging in three months, the
gross profit of three months is $214,032. So that, I calculated Gross margin for three
months is 75.74%
Additionally , I calculated net profit. By calculating the phone fees for rent, salaries, insurance for
three months, and the prices of default and furniture, 4-CUP model, loan and interest on loan, The
calculated net profit is $114,102
There are many reasons why our business will flourish. Firstly, the urban center and
business schools have a stable population and many nearby industries. An excellent
industrial chain has been formed here. Second, the local population is mostly the
upstream bourgeoisie, who have ability to consume and have a certain consumption
demand. We believe that this part of the population has the habit of going out regularly
to buy coffee.