Gerald Render MGS4500 September 28, 2015
Opportunity Type: New Way of Organizing- Drive-thru’s at grocery stores.
Opportunity Description: Have you ever needed to go to the grocery store and needed to
be in and out in a timely manner? I can attest to this. Most of the time, people need to go by
the grocery store and pickup a few things, but they end up choosing not to because: they
don’t feel like getting out of the car, they don’t feel like find a parking spot, or because they
don’t look decent enough to go in. That is why for this opportunity register I propose the
implementation of drive-thru’s at grocery stores.
The drive-thru’s should be a mobile version of the ten items or less aisle. That way it
will be efficient and there wont be a long, backed up line because people are trying to do all
of their grocery shopping without getting out of the car. If that’s the case then you should
just go in. The target customers are the customers that are in a rush and know exactly what
they need from the store. This is not for people who I trying to shop and browse, it is for
people who are trying to be in and out. That is why this plan will work, because it will be
efficient and give express shoppers more ways to get the products they need. And the more
options will attract more people to come shop at your grocery store.
The way it will work is that when you pull up to the window, there will be touch
screen tablet, and with that they will be able to search exactly which product they want to
ad to there bag and when they get to the end of the line it everything will be gathered for
them and will be brought out and put into their car. And that’s is where my company will
come in, we will be a consulting and producing the tablets for the store and linking them to
their inventory, that is how we will make a profit. We will set up contracts with chain and
also mom and pop stores in order to generate a clientele. This adaption to curbside pick up
will really bring in a lot of business for grocery stores and my company that works with
them.