The Effect of
Trademarks on
Business
Brent Clark
10–14–2018
Clark 1
Brent Clark
Dr. Tamara Griffin
Legal Environment of Business
14 October 2018
The Positive Effect of Trademarks on Modern Business
Trademarks have been used and recognized long before any formal law was created to
protect them. From craftsman to merchants, these symbols sought to help the consumer
recognize not only the creator, but to help reinforce an idea of quality when looking at said
symbol. Nowadays many of us sign allegiance to many symbols, from the golden arches of fast
food giant McDonalds, to the swoosh of the athletic brand Nike. While most people can easily
