Himalaya Face wash:
Brand Associations And Lifestyle..
Presented By:-
ANUP RAI
1
HISTORY
ESTABLISHMENT –1930
FOUNDER – M Manal
TYPE – Private
SECTOR – FMCG
HEADQUARTER – Bangalore
AREA SERVED – Global (92 countries)
PRODUCE – Heath care
products(Himalaya
Herbal Healthcare)
Most popular for – Neem face wash
2
ISSUE INVOLVE IN THIS CASE
The attributes and benefits
of the brands associated with
the lifestyles of the consumers.
Values related to brand
association.
3
Segmentation of Himalaya product
THE COMPANY ENTERED IN MARKET WITH 4 BROAD
SEGMENTS:-
1.
4
Pharmaceuticals
2. Personal care
Health care, oral care, hair care, baby care etc..
5
3. Naturals
Pure herbs, chavanprash etc..
6
