Jianing Liang
2017/2/17
MRK106
Mr Jared Breski
HERSHEY’STAKEFIVENEW
PRODUCTLAUNCH
1
1) The first objective in marketing is discovering and satisfying consumer
needs. Explain the consumer insight that led to the re-launch of Hershey’s
new chocolate bar. (3 marks)
As we see from the consumer insight, the consumer target of Hershey’s
Take 5 should be the young adult, the age between 18-25. With a bulls-eye
target age of 22, and they love to eat Take 5 in playful ways. And as the users
said, Take 5 can also replace Kit Kat and Co@ee Crisp. The most important this
is Take 5 has its unique taste sensation (sweet and salty) which is the reason
why it is attractive. Which means Take 5 has very strong potential, so it need
to be relaunch in a right way.
