The company is known for its quality motors and gears across the world. Its gearboxes and motors
performance are highly efficient and is known for its ruggedness. It imports the gearboxes from Europe
and Motors from China.
Some of the important decisions that XYZ should take for sustaining its business model in India in terms
of product management:
1. Product Features – Product features include such factors as form, color, size, weight, odor,
material, and tactile qualities. In order to be more appealing as compared to its competitors,
XYZ will have to make some additions to its features.
2. Packaging – XYZ can use some environmental friendly packaging for its products, as it is
becoming an important CSR activity for various firms.
3. Branding – Brand names and trademarks are vital in the identification of products. If they want
to advertise about their products, brand names are mandatory. Brand names would create word
of mouth. Customers would also be able to identify their products with ease.
4. Related Services – services such as warranties and money-back guarantees, in many instances,
may be as important as the product itself. XYZ needs to focus on them, and improve these
services so as to be preferred by the customers.
5. Price -As the prices of the products are higher than the competitors, XYZ has to look for ways to
reduce them. Price is one of the most important factors which determine the success of a
product.
6. Product line decisions– XYZ can introduce new range of products, or provide more options for
the ones which they are already dealing in.